Tuesday, August 12, 2008

Starbucks, What Do You Think?

Starbucks has been around for a very long time now and has led the coffee industry in sales and volume. They have inspired many, many coffee connoisseurs to open their own coffee shops in aspiration of the "big bucks" that have become synonymous with coffee. Who in their right minds would have paid $5 for a cup of coffee before Starbucks came around? Not me! So now with the economy waning a little, Starbucks has released news of new espresso machines that will revolutionize the way they do business. So here is what I am wondering, will this new machine really kick their profits back into high gear or do you think that the $5 coffee trend is waning as well. Have consumer wised up and figured out that good coffee can be just around the corner and a lot less expensive? It will be interesting to see where this takes the Coffee Giant.

1 comment:

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