Synovate, a leader in market research, due to their curiosity and interest in finding out what drives the markets we live in has just released a new post about The New Price of Shopper Loyalty.
It starts out by saying, "American shoppers require that products be on sale in the grocery aisle – not only when they're trying a new brand, but even when buying those brands they already strongly prefer" The point being that shopper's are looking for deals and special saving to bring them into a store.
This along with other information is as important to the welfare and growth of the store as the products they sell. Companies need to be aware of the trends that are currently driving their industries and flex to those trends. One of the best ways to accomplish those tasks is by utilizing a good market research firm.
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