Thursday, May 24, 2007

PPP Launches The New PPP Direct

Pay Per Post has just launched phase one of "Birdo", a new system designed to help bloggers blog better and earn more money. Phase one has included some really great features for blog marketing such as the Bans and Benches and Pay Per Post or PPP Direct.

The Bans and Benches allows advertisers the ability to Ban certain bloggers from taking their opportunities or to Bench them for a certain period of time or for a certain opportunity. It also allows us, as bloggers to see why we were Banned or Benched. That is a huge advancement in my mind. If I am being banned it is not going to do me any good not to know why!

As for the PPP Direct, it allows bloggers to paste a code into their blog that allows advertisers to click on that link and create an opportunity just for that particular blog. So if a potential advertiser is surfing the web and comes across your blog, happens to like it and decides that they would like to advertise on your blog, all they have to do is click the link and they will be directed to create an opportunity just for you. This will be a great way to get new advertisers, bloggers have the ability to set their own price and they have an escrow-type middleman to assure they get paid.

On the issue of money, this is a sensitive issue. Now a lot of other Pay to Blog company's keep up to 50% of the revenue for the posts you write. That's great considering the work they do to find the advertisers and escrow the cash flow. However, Pay Per Post has even made that better in that they keep only 10% of the revenue. 5% of which goes to Paypal for transaction fees. Not bad at all.

Later on, I am assuming in the second phase of the "Birdo" release, they will be releasing a list of "Super Bloggers". The bloggers that really do a good job and take the time to write great posts. The advertisers will be able to look through that list and pick the blogger they would like to have working for them. I really think that PPP Direct is going to be a huge success. I can't wait to see how far this goes!

No comments: